// Sustainability & Compliance
Digital Product Passport
Digital Product Passport — Trace4Value. Designing the consumer-facing passport for EU regulatory compliance, now live with 5 global fashion brands. This consumer app is one touchpoint in a decentralised DPP ecosystem — pulling data from brand PLMs, traceability providers, and certification bodies via a resolver architecture recommended by EU ESPR.
Role
Lead Designer
Duration
8 months
Team
Cross-functional — 2 Designers, 4 Engineers, 1 PM
// Challenges
- >EU mandating Digital Product Passports for all textile brands by 2030
- >Fashion brands hold supply chain data but have no consumer-facing way to present it compliantly
- >Consumers scanning a QR code on a garment expect useful information — not a compliance data dump
// Solutions
- >Led the full consumer-facing experience — from discovery workshops through to final hi-fi designs and design system
- >Ran purpose workshops, HMW questions, and competitive audit of EON, Protokol, and Fairly Made
- >Mapped 8 data categories consumers need: materials, supply chain, care, circularity, compliance, and more
- >Built a structural design system with locked information hierarchy and optional brand colour theming (Aspekta Variable typography, 6-column mobile grid, custom iconography)
- >Delivered development-ready hi-fi designs through 3 rounds of review with Marimekko and Kappahl stakeholders
// Process
Discovery
Purpose workshops, HMW questions, competitive audit of EON, Protokol, and Fairly Made
Information Architecture
Mapped 8 data categories consumers need — materials, supply chain, care, circularity, compliance
Iteration
3 rounds of design reviews with brand stakeholders — Marimekko and Kappahl
Design System
Aspekta Variable typography, 6-column mobile grid, custom iconography
Delivery
Development-ready hi-fi designs for multiple brand variants
// Key Decision
Design one interface that works across multiple brands with different visual identities, while staying EU-regulation compliant — no greenwashing, no brand marketing
Created a structural design system with locked information hierarchy and optional brand colour theming
Marimekko and Kappahl variants look distinct but share the same underlying data architecture
// Outcomes
Live product — deployed and active
5 global brands onboarded
Accessible for ages 10–95
EU DPP compliant — ESPR regulation ready
// Screens & Design
Consumer-facing DPP experience
Design System — Aspekta Variable, 6-column grid, custom icons
Product Identification & Labeling
Product Data Upload Screens
// Reflection
Designing for regulatory compliance while maintaining a genuinely great user experience was the core tension of this project. The biggest learning: when data is mandated but its availability isn't guaranteed, the design system has to be as robust for missing data states as it is for complete ones.