UX Redesign of OptimHire

A complete UX overhaul of OptimHire, a job portal platform connecting job seekers with employers. The project involved extensive user research, competitive analysis, and iterative design to address pain points in the job search and application process.

UX Research48% GrowthWeb

Role

UX Designer & Researcher

Duration

5 months

Team

2 Designers, 5 Engineers, 2 PMs

// Challenges

>High drop-off rates during registration and profile completion
>Complex job search filters leading to user confusion
>Mobile experience was significantly degraded compared to desktop
>Employers struggled to find qualified candidates efficiently

// Solutions

>Redesigned onboarding with progressive profile building
>Simplified search with smart filters and saved searches
>Built mobile-first responsive design system
>Created AI-powered candidate matching for employers

// Outcomes

48% increase in completed applications

62% improvement in profile completion rates

Mobile usage increased by 85%

Employer time-to-hire reduced by 30%

// Tools Used

FigmaHotjarMixpanelMazeNotion

View More Projects